W i n t e r C a m p a i g n
Highlighting the winter seasonal symptoms that affect people's health, which may start out mild and become more severe as the season progresses.
To let people relate more and choose Andalusia Hospitals, we visualized the symptoms through characters in the foreground suffering in different ways while in the background symbolized the actual feeling through other situations anyone can face daily in street, neighborhood and other activities.
POSTS
In order to attract people more to the posts we chose to animate it and add some sound-effects instead of the usual still posts.
GIFS
PROCESS